The new advertising campaign with the title "We make the game" focuses on the love and passion of fans and players for sports.
This recent campaign, showcases through the eyes of ordinary people, the joy of fans, the tension of watching a match, the suspense for the result of the game, the effort to support your team, the excitement for the victory and of course the unique feeling of watching a game while playing "Pame STOIXIMA".
The advertisement also focuses on responsible game, which OPAP S.A. steadily promotes through all relevant communication. The new campaign bares The Newtons Laboratory signature, BOO is the production company and the media plan includes TV, radio, print, social media and points of sale.